Press & booking.

Amanda Friedt is a growth strategist, speaker, and builder. The founder of FRDTLAB and creator of Unapologetic Leadership, she spent two decades scaling brands inside high-growth and investor-backed companies before turning that discipline toward founder-led businesses and Detroit's schools. She writes and speaks on leadership, AI-era marketing, and staying human while you build.

Amanda Friedt is a growth strategist, speaker, and builder known for helping organizations and people navigate complexity with clarity. She is the founder of FRDTLAB, the creator of Unapologetic Leadership, and the host of Amplify. Her career spans leadership, integrated marketing, AI, and organizational transformation across venture-backed, B2B, B2C, and eCommerce brands, work recognized with national honors including Ragan's Top Women in Marketing. She founded the One Step Forward Initiative supporting Detroit students and teachers, and speaks on stages including SMX and PubCon. Her throughline: most business problems are human problems, and the companies that win lose the least humanity while they grow.

Amanda Friedt is a growth strategist, speaker, builder, and writer. She is the founder of FRDTLAB, a signal lab reading the systems beneath modern marketing and leadership; the creator of Unapologetic Leadership, a movement about becoming fully yourself while you lead; and the host of Amplify, a show about people who turn their hardest chapter into someone else's lighthouse.

Her first marketing job paid nine dollars an hour at a folding table. Over the next two decades she rose to senior marketing leadership, scaling brands from twenty locations to more than two hundred, building teams and reporting systems and growth functions inside high-growth, venture-backed, and family-owned organizations. Along the way she learned the lesson that organizes her work: the title said marketing, but the real job was translation, moving between strategy and execution, the dashboard and the human, and making sure meaning survived the trip.

Her campaigns have earned national and global recognition, and she has been named to Ragan's Top Women in Marketing. She speaks on leadership, AI-era search and marketing, and organizational clarity at conferences including SMX and PubCon. In Detroit, she founded the One Step Forward Initiative, putting books, supplies, and even washers and dryers into schools, on the belief that educational opportunity is economic opportunity.

She is the author of the forthcoming book Unapologetic, and lives in metro Detroit with her three sons. No less than one percent of her book's proceeds goes to education and literacy programs.