Press & Media, Amanda Friedt (Amanda Farley)

Amanda Friedt is the founder of The Unapologetic Leader and FRDTLAB, and VP of Growth & Marketing at DIY Door Store. Much of her public work in search and performance marketing was published under her professional name, Amanda Farley. Same person, same body of work, both names appear in the record below. Detroit, Michigan.

Bios

Three lengths. Copy-paste ready.

Pick what fits your format. Version noted on each.

Short · ~50 words

Amanda Friedt is a Detroit-based growth operator, speaker, and founder of The Unapologetic Leader and FRDTLAB. A six-time PPC Hero Top 25 honoree and mainstage speaker at SMX and brightonSEO, she writes and speaks on AI-era marketing and the human cost of being the capable one.

Medium · ~100 words

Amanda Friedt (professionally also known as Amanda Farley) is a growth and marketing operator with two decades across agency, investor-backed, and founder-led environments. She is the founder of The Unapologetic Leader, a movement for high-capacity women who carry what was never theirs, and FRDTLAB, an intelligence lab for AI-era marketing infrastructure. She has been named a PPC Hero Top 25 Most Influential PPC Expert six times and a TrueClicks Top 50 PPC expert, with bylines in Search Engine Land and MarTech and mainstage talks at SMX, brightonSEO, and TEDx. She lives and builds in metro Detroit.

Long bio (~200 words): assembled from the two above plus the signature-keynote paragraph on the speaking page, held for Amanda’s read before it ships. The long bio is the one journalists lift verbatim, so it goes live only after her sign-off.

On stage

Main-stage and featured talks.

The conferences where search and AI marketing get decided.

Upcoming

brightonSEO / Hero Conf San Diego · Mainstage · Sep 14–16, 2026 · San Diego

Record

SMX Advanced · Speaker, “The AI-powered marketing machine” · Boston, June 2026Event

SMX · Speaker · San Jose, 2018Source

Speaking & conference history · SMX, Hero Conf, Pubcon, and moreProfile

Additional dated appearances (Pubcon, WTSFest, Women in Tech Global, Together Digital, MarketHER) join the record as each source link is confirmed.

On air

Podcasts & interviews.

PPC Live The Podcast · EP340 · “Broken Pixels and Calm Leadership,” guest · February 2026Watch

Funnel Reboot · Episode 98 · “Built to Change: How to Future-proof Your Marketing Team” · June 2022Listen

In print

Bylines.

Author pages are the highest-value entity signal, so they lead here.

Search Engine Land · Author page & bylined workAuthor page

MarTech · Author page & bylined workAuthor page

Recognition

The record, kept honest.

Individual recognition.

PPC Hero Top 25 Most Influential PPC Experts · Named six timesProfile

TrueClicks Top 50 PPC Experts · 2024, 2025

Ragan / PR Daily Top Women in Marketing · Agency Leader · 2024 · City Winery NYCSource

Team wins, from the agency years.

US Search Awards · Won with the Aimclear team

Listed here deliberately: these are agency-level awards, and this page never claims them individually. The award-night photos carry the same framing, “with the Aimclear team.”

Verify the record

The same person, across the web.

Every link below is live and resolves to Amanda Friedt / Amanda Farley. These are the sources, not the claim.

LinkedIn Search Engine Land MarTech PPC Hero Crunchbase Instagram TikTok X FRDTLAB

Press photos & assets

Downloadable, captioned, credit noted.

Current headshot, SMX mainstage, and the award-night set (captioned “US Search Awards with the Aimclear team”). The San Diego mainstage set leads this section after September. Logo files: the Unapologetic circled-U mark and the FRDTLAB F/ mark.

Media may use these images with credit. For anything else, ask; the answer is usually yes. Request assets at hello@frdtlab.com.

Booking & press contact

Bring it to your stage, show, or page.

For speaking, use the inquiry form on the speaking page. For press, podcasts, and everything else, email hello@frdtlab.com. Replies within two business days.

See speaking →